Our Story — FAIM

How FAIM Began

The gap between having AI and using it.

FAIM was born from a simple observation: organizations everywhere were adopting AI tools, but almost none of them were actually changing how they worked. The tools were live. The dashboards were built. And yet the business still ran the old way.

The founders of FAIM — two families with deep roots in building, scaling, and exiting real businesses — recognized this as a systems problem, not a technology problem. AI doesn't transform organizations. People do. And people need a guide they can trust.

That's the gap FAIM was built to close. Not with tips and tricks, but with the same operational discipline, go-to-market rigor, and human-centered leadership that took their own companies from garages to global brands.

The FAIM Founders — Two families, one mission

Two families. One mission. Built on trust.

Dr. Tara Youngblood

Co-Founder · Inventor · Scientist

Dr. Tara Youngblood is a PhD and clinical psychologist with over 50 patents to her name — and a track record of turning scientific insight into transformational products. As the co-founder of Sleepme and creator of the Chilipad, she earned a spot on Time Magazine's Top 100 Inventions of 2022, recognizing her work as one of the most significant innovations of the year.

What made Tara's journey remarkable wasn't just the invention — it was the discipline behind it. She identified a root cause (poor sleep driven by body temperature), designed a system to solve it, and built a global movement around it. That same diagnostic precision now drives her work at FAIM, where she applies scientific rigor to AI strategy: identifying the real bottlenecks in an organization, designing systems that address root causes, and building the frameworks that create lasting competitive advantage.

Tara brings a rare combination of scientific credibility, entrepreneurial grit, and deep empathy for the humans inside organizations. She understands that transformation isn't about technology — it's about designing conditions where people can do their best work.

50+ Patents Time Magazine Top 100 Inventions 2022 Co-Founder, Sleepme Creator, Chilipad PhD & Clinical Psychologist

Todd Youngblood

Co-Founder · Operator · Builder

Todd Youngblood is a commercial operator with a track record that speaks for itself: over $2 billion in revenue generated across consumer hardware, DTC, retail, and B2B channels — and 3 successful exits. He doesn't just understand how businesses grow; he has built the systems that make growth repeatable and scalable.

As the commercial architect behind Sleepme's rise, Todd built the go-to-market infrastructure, sales flows, and operational frameworks that took the company from a garage startup to a KKR portfolio company. He knows what it takes to build the engine — not just to drive the car.

At FAIM, Todd installs the exact systems, processes, and organizational structures that create the conditions for breakthrough growth. His work is practical, precise, and built for the real world — not for slide decks. When Todd engages with an organization, the output is a business that runs better, scales faster, and uses AI as a genuine competitive weapon.

$2B+ Revenue Generated 3 Successful Exits KKR Portfolio Company Builder Co-Founder, Sleepme DTC & B2B Operator

Mark & Tara Kinsley

Co-Founders · Brand Builders · Strategists

Mark and Tara Kinsley are the architects of one of the most trusted communities in the mattress industry. Together, they built The FAM — the #1 growth community for mattress retailers and brands — and in doing so, proved that the most powerful force in business isn't technology or capital. It's trust.

Mark brings a rare combination of executive leadership and creative vision. A former CEO of a top U.S. mattress company, former marketing executive at a $5 billion public company, #1 Amazon best-selling author, and recognized by Furniture Today as one of the industry's "20 People to Watch," he understands how brands are built from the inside out — and how AI can accelerate that process without losing the human element that makes brands matter.

Tara Kinsley is a lifelong educator and community builder whose work shapes the culture and connections that bring The FAM to life. She brings a deep understanding of how people learn, grow, and adopt new ways of working — making her an essential voice in FAIM's approach to AI enablement and organizational change.

#1 Amazon Best-Selling Author Former CEO, Top U.S. Mattress Co. Furniture Today: 20 People to Watch Founders, The FAM $5B Public Company Executive

What We Believe

The principles that guide everything we do

FAIM is built on a set of convictions that shape every engagement, every recommendation, and every relationship we build.

People First, Always

AI is a tool. The humans who use it — and the leaders who guide them — are what determine whether transformation actually happens. We build organizations, not just automations.

Rigor Over Hype

We don't sell AI tips and tricks. We bring the same operational discipline that built $2 billion in revenue and three successful exits. Real results require real systems.

Speed With Intention

AI is compressing timelines. The organizations that win won't be the fastest movers — they'll be the most intentional ones. We help you move fast in the right direction.

Credibility Is Earned

We don't ask you to trust us because we say so. We show our work — the patents, the exits, the communities, the companies we've built. Credibility is the foundation of every FAIM engagement.

Systems Over Sprints

One-time AI projects don't create lasting advantage. We build the systems, standards, and capabilities that compound over time — so your organization gets better every month.

Transfer Is the Goal

The best outcome of any FAIM engagement is an organization that no longer needs us — because your team has the knowledge, tools, and confidence to keep building. We build capability, not dependency.

Two families.
One mission.
Built on trust.

The gap between having AI and using it.

Founders who have done the work.

The principles that guide everything we do

Ready to build an AI-native organization?

Two families.One mission.Built on trust.

The gap between having AI and using it.

Founders who have done the work.

The principles that guide everything we do

Ready to build an AI-native organization?

Two families.
One mission.
Built on trust.